Research·10 min read
Why 62% of small business calls go unanswered (and what to do about it)
The data behind the missed-call problem — and what the few businesses that fix it are doing differently.
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Insights for the small business owner with too few hours.
No fluff. No "10 ways to grow your business." Just honest writing about phones, AI, and small-business ROI.
Comparison·8 min read
AI receptionist vs human receptionist: cost, quality, and 24/7 availability compared
Side-by-side: £3,500/month human vs £97-£397/month AI. Where each one wins. Where each one fails.
Read article →Trades·9 min read
How plumbers lose £1,500 per week to missed calls (and how to stop it)
A real maths breakdown — call volume × ticket value × answer rate. Then five ways to reverse it.
Read article →Buyer's guide·7 min read
5 questions to ask before buying an AI receptionist for your business
A buyer's checklist. The questions vendors don't want you to ask. We answer them ourselves first.
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