This Cookie Policy explains what cookies and similar technologies we use on missedcallhelpai.com and how you can manage them. It complies with the UK Privacy and Electronic Communications Regulations (PECR) and ICO guidance.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, keep you signed in, and measure how the site is used.
2. Cookies we use
| Cookie name | Purpose | Duration | Type |
|---|---|---|---|
| mcha_cookie_consent | Remembers your cookie choice. | 12 months | Essential |
| mcha_session | Authenticates you in the dashboard. | Session | Essential |
| XSRF-TOKEN | CSRF protection for form submissions. | Session | Essential |
| _ga, _ga_* | Google Analytics â anonymous usage statistics. | 2 years | Analytics |
| _clck, _clsk | Microsoft Clarity â heatmaps, session replay. | 1 year / 24h | Analytics |
| _fbp | Facebook Pixel â ad measurement & retargeting. | 3 months | Marketing |
| _gcl_au | Google Ads conversion tracking. | 3 months | Marketing |
3. Categories explained
- Essential: required for the site to function. Cannot be disabled.
- Analytics: help us measure how visitors use the site so we can improve it. Set only with your consent.
- Marketing: let us measure ad performance and re-engage visitors. Set only with your consent.
4. How to manage cookies
You can change your choice at any time by clicking the link below, or by using your browser settings.
5. Browser controls
- Chrome: Settings â Privacy and security â Cookies and other site data
- Firefox: Settings â Privacy & Security â Cookies and Site Data
- Safari: Preferences â Privacy â Manage Website Data
- Edge: Settings â Cookies and site permissions â Cookies and site data
Disabling essential cookies will break parts of the site (e.g. you won't be able to sign in).
6. Third-party services
Some cookies are set by third parties whose services we embed:
7. Do Not Track
We respect the browser-level Do Not Track signal: if your browser sends DNT, we won't set non-essential cookies regardless of your in-page choice.
8. Contact
Questions? support@missedcallhelpai.com.